The Power Of The Written Word

by admin on December 9, 2008

Whenever you read about SEO techniques from the masters, you’ll find gibberish like “Content is King” and “relevance, relevance, relevance”.  Even though the SEO specialists all push the power of good, relevant content, it may be hard for you, the webmaster, to really understand why such things are so important.

1) Constantly Update Your Content

There are two reasons for continually adding, replacing or updating your website’s content.  One, because search engines don’t care for static sites.  When you update your website, it calls out to the search engines spiders, which then recrawl your site.  Fresh content makes search engines happy.

Secondly, think of your visitors.  Put yourself in their place, and imagine how you’d feel if you found out you were taking advice from an article written three years ago.  Especially if the information in that article is outdated.  It gets frustrating, irritating, and then, just plain not worth the time to go through the site for information.  Which brings me to the next point.

2) Date Your Content

By “date your content”, I mean put the date for when it was written.  This serves two purposes.  One, it lets your visitors know when they’ve come across outdated content.  Two, it lets them know that you do update your content, which gives them more faith and trust in using your website’s knowledge.

3)  Build Your Library

The content on your website should be like a library of information, news and special interest, all surrounding your chosen niche.  The more content you have, the less likely that your visitors and customers will go elsewhere.

For instance, let’s assume that you sell appliances.  You might have a “How To Maintain Your Dryer” article.  Why?  Because your customers just might want to know, and if you don’t have the information they’ll click away from your site to find it.  Once they’ve clicked away from your site, they may not come back.

Your ultimate goal, for SEO and content purposes, is to make your website the one-stop-shop for everything they need to know about the product.

4)  Be Correct

Believe it or not, simple English lessons such as proper grammar and punctuation can make a large difference.  Not to the search engines, but to your visitors.  While statistics say that the average American has a reading level of 8th grade, statistics also say that if your content isn’t properly written, it doesn’t matter what level your visitors read at – they won’t stay.

Words, properly placed in an interesting, easy-to-read manner, can make your website.  Building traffic takes awhile, but the more information you have, the more convenient your site is to your visitors, the more visitors you’ll have.

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