From the category archives:

SEO Copywriting 101

When I first heard about search engine optimization, I had a lot of doubts about what good it could do.  I mean, so you pick a word to throw into your writing, post the writing (or add an article to your site) – and this is supposed to get you to the top of the search engine results pages (SERPS).  Interesting.  [click to continue…]

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Key phrases are the bane of my existence.  Quite frequently, I have found key phrase placement to be the hardest part of a piece of writing.  Generally, the phrases are geo-targeted, which means they have the name of a place in them.  [click to continue…]

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SEO Copywriting 101: The Keyword

January 21, 2009

Keywords, key phrases and optimization are all ways to show the search engines not only “Yes, my site is relevant to this search”, but “My site is MOST relevant to this search”.

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